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TIFO Magazine is a premium biannual publication documenting supporter subculture in football. The publication uses an unconventional approach to collecting stories which celebrate the worlds game. As a multilingual magazine, we're able to gather content from various perspectives and offer these stories to a broader audience.

Out of Your League

"The Other Final", film by Johan Kramer

"The Other Final", film by Johan Kramer

Out of Your League

 
Johan Kramer wasn't always Johan Kramer. Named instead Jasper Jan by his mother, he took Johan come his tenth year, in honour of Dutch midfielder, Johan Neeskens. The auteur formerly known as Jasper, Johan Kramer is now an award-winning Dutch documentary filmmaker, a Founder of Creative Agency KesselsKramer, and the Director of 2002's The Other Final, a documentary about a fixture he organised between the then world's lowest ranking FIFA football teams, Montserrat and Bhutan.
 
 

EN

You Johan have lead an extraordinary life in advertising. You also possess an enduring fascination with football. What parallels would you say exist between the fields of commercial creativity and professional   athleticism?

 

JK : There are a lot of advertising agencies that keep producing the same kind of work for years. There are a lot of football teams who keep playing the same game for years. Once in a while, unexpected things happen when people start to do things differently in the office and on the pitch. Pep Guardiola invented a new game and FC Barcelona started to fly. Steve Henry invented a new agency and HHCL London started to create communication instead of advertising. The parallel is that both activities should be done with passion and commitment. The difference is that in football you’re old when you’re 30 and in advertising, thats when you start being good, because you need life experiences to create something meaningful....


FR

Johan, vous menez une carrière exceptionnelle dans le domaine de la publicité et vous êtes profondément fasciné par la chose footballistique. Existent-ils selon vous des parallèles entre la création publicitaire et le sport professionnel ? 

 

JK : La plupart des agences de pub produisent la même chose, année après année, tout comme la plupart des clubs de foot continuent de jouer le même jeu, année après année. Mais une fois de temps en temps, quelqu’un fait les choses différemment, que ce soit dans un bureau ou sur un terrain. Pep Guardiola a ainsi inventé un nouveau style de jeu et FC Barcelone a vite atteint les sommets. De même, Steve Henry a inventé un nouveau type d’agence et HHCL London s’est mis à faire de la communication plutôt que de la publicité. Les deux choses ont ceci en commun qu’elles exigent passion et dévouement. Elles ont ceci de différent qu’au foot, tu es déjà vieux à trente ans, tandis que dans une agence de création, c’est à cet âge-là que tu commences à être bon. Tu as besoin de toute ton expérience de vie pour créer quelque chose qui a un sens...  

 
 

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